You might have noticed the use of still photographs several times throughout the first episode of "How to Make It." This is a trend that will continue throughout the show. Creator Ian Edelman and star Bryan Greenberg discus this use, plus talk about the man behind the camera, known simply as Boogie:
Ian: The use of still photography was the brain child of Julian Farino, who is a brilliant director. And it was about giving the show another dimension and adding to the realism. The more we used stills, the happier we were with them.
We worked with this incredible photographer named Boogie. He came from Serbia and had already taken crazy images. When he came to New York, he started taking pictures of drug dealers that were so arresting.
He has this great ability, he’s fast, he’s like a nimble photographer, he’s on his toes all the time, and he just has this ability to capture the sort of truth with these characters. So Boogie, is a photographer, and he was a great asset.
Bryan: Yes, the show covers so many different characters and so many different scenes, and you only have a half hour to do it. So you can tell a lot with just a picture. And I think it’s really the aesthetic of the show.
It’s almost like you’re flipping through a magazine, right, and you’re like OK, here’s a shot of sneakers, here’s a shot of Hasidic Jews. It gives you a flavor, and you’re in right away without any sort of explanation or backstory, it kind of just tells the story for you.
Boogie is based in Brooklyn, NY, but was born and raised in Belgrade, Serbia. Boogie began documenting rebellion and unrest during the civil war that ravaged his country during 1990’s. He moved to New York in 1998 and has since published five monographs. His work is some of the most honest, raw, and intensely powerful photography you'll ever see. His photos are exhibited around the world and he has shot for renowned publications like Time, The New York Times, Rolling Stone, Playboy, and others. His clients include Nike, Lee Jeans, Element Skateboards among others. Check out his website for more of his work, you will not be disappointed. More Boogie at artcoup.com